Minister hails Nigerian TV, Film content producers
The Minister of Information and Culture, Alhaji Lai Mohammed, on Wednesday hailed the Nigerian TV and film content producers for their impressive work in deepening the industry.
He, however, challenged them to do more to tell the Nigerian story and do more of co-production to enrich their content, according to a statement by Segun Adeyemi, SA to Hon Minister of Information and Culture from Cannes, France.
The Minister made the commendation in Cannes, France, where he was at the head of the Nigerian delegation to the ongoing 2017 MIPTV, the biggest forum for TV and online content producers in the world.
He said he was impressed at the presence of such Nigerian content producers as Iroko, Aforevo and Consolidated Media Associates Ltd., owners of Soundcity and ontv, SpiceTV, Access24 and on MAX, at the global forum.
He explained that was why he decided to pay them personal visit at their stands to encourage and support them.
On the importance of the forum, Alhaji Mohammed described MIPTV as “a shopping mall for content and formats for channels,” adding:
“The idea of this MIPTV is to create a forum for the media and the entertainment world, especially the television and films, to meet other stakeholders including content producers and channel owners in an attempt to further deepen the industry.’’
The minister said his delegation, which included the Chairman of the Senate Committee on Information, Sen. Sulaiman Adokwe, and the Director-General of the National Broadcasting Commission (NBC), Mr Is’haq Modibbo Kawu, would leverage on their attendance of the forum to enrich the digitisation of television broadcasting in Nigeria.
“We must see how we can build contacts and relationship that will enrich content production when we go fully digital,’’ he said, disclosing his plan to visit other African countries to exchange ideas on digitisation.
As part of his activities at the forum on Wednesday, the minister was taken on a guided tour of the sprawling venue of the MIPTV, during which he visited the stands of notable Nigerian content producers like Iroko and Aforevo.
He visited those of Bollywood and Zee World.
Earlier on Tuesday, at a dinner hosted by the NBC for members of the Nigerian delegation, the minister called for self-regulation by Nigerian content producers.
He said they should appreciate the fact that films were not just to entertain but also to educate, hence the need for them to get “wholesome products’’ ##