JOMA to dress Buenos Aires 2018
Buenos Aires – May 16, 2018 — Sport clothing company JOMA has signed a sponsor agreement with the Buenos Aires 2018 Organising Committee to produce uniforms for personnel, volunteers and technical officials during the 3rd Summer Youth Olympic Games.
The Games will take place in the Argentine capital in October.
The company will make around 15,000 special outfits with a design based on the visual identity and values of Buenos Aires 2018.
In total the company will manufacture 100,000 items.
The agreement includes the crafting of a special piece of clothing for the torch bearers during the Youth Olympic Flame relay that will take place between August and September.
“Our uniforms will be inspired from the colours of our visual identity and will demonstrate the energy of the Buenos Aires 2018 team,’’ said the general director of the Buenos Aires 2018 Organising Committee, Leandro Larrosa.
“JOMA already has ample experience in clothing the Olympic family since it has been the provider for various National Olympic Committees,’’ he added.
The Buenos Aires 2018 uniform will be composed of a hat, polo shirt, pants (that can be made into shorts), sweatshirt, rain jacket with hood, a backpack made with eco-friendly cloth, and a rain poncho.
“The Buenos Aires 2018 Youth Olympic Games represent for JOMA Argentina the most important moment in the history of the country. “The brand will have a visibility and fame that is already having positive effects on the company and it will soon be the same for the Argentine consumers,’’ said Jorge Coral, general manager of the JMC Group, the brand representing JOMA in Argentina.
“At JOMA we celebrate with happiness this event that will have a big impact on all society, that promotes respect for sport, promotes culture, education and athlete’s development throughout the world,’’ he added.
The agreement will allow JOMA to become a Buenos Aires 2018 bronze category sponsor. ##