Let’s always send out balanced news reports as communication practitioners — Information Commissioner

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Let us as communications practitioners strive to always send out balanced news stories in our daily broadcasts to the public.

“Avoid sending out one-sided stories as they do not represent all sides to an event,’’ the Information Commissioner, Mr C. Don Adinuba said.

 The Commissioner was addressing a maiden editorial review meeting of the Information Ministry and the Anambra Broadcasting Service (ABS) at his office at the Jerome Udoji Secretariat, Awka.

He explained that this had become necessary now that the ABS was preparing to begin broadcasting to larger and more critical audience via the Multi Choice, owners of the DSTV platform.

“You will be open to tough competition from other platforms. There is therefore, the need to raise your level in order to meet with the tough competition for viewership.

“You have to gear up for stiff competition for advert times and space. This is a tough call.’’

He enjoined them to ensure that as communication practitioners in Government employ, they would be well-equipped to meet with the modern trends in the business.

“It must not be business as usual. We must adopt the best ways of accomplishing tasks, without the usual excuse, `this is our usual ways of doing things’.

“The old ways must give way to the best way forward. We should strive to get our reporters to carryout research before writing on certain issues so that we can bring depth of knowledge to national discourse.’’

Mr Adinuba, then, urged communications practitioners to also adopt a bit of interpretative reporting of events in news presentation, but “you need to use short and simple sentences to convey information to the reading and viewing public’’.

He also advocated that editors should strive at all times to ensure that grammatical errors were eliminated from their copies as this would be capable of offending the sensibilities of members of the news-consuming publics.

Adinuba enjoined all to improve on other areas like administration, presentation and quality production for effective service delivery.

In response, Managing Director, ABS, Mr Uche Nwora commended the commissioner for the exercise, promising that they would ensure that the editorial team would get back to their House Style of ABS by ensuring that writing and editing slants would conform with the prescribed style.

“We have learnt a lot and we will ensure that our reporters research on virtually all subjects before reporting any matter,’’ he said.

One of the editors, Mrs Ekwy Ajide expressed gratitude over the meeting, while assuring that they would compete with other news organisations, if provided with all necessary tools.

In a vote of thanks, Mr Emeka Arinze, an editor expressed his satisfaction at the outcome of the meeting and promised that they would not let the government down. (MOI)
OGO/TON

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