Rapper Kendrick Lamar dropped the music video for his new song “The Heart Part 5” on Sunday, in which he deepfakes himself as Will Smith, Kobe Bryant, Kanye West and more.
Lamar’s new album titled “Mr. Morale and the Big Steppers” is scheduled to release May 13. This song — which samples Marvin Gaye‘s I Want You track — is the first taste of the album for fans of the Compton-based artist.
Kendrick Lamar deepfakes as OJ Simpson
The studio album is Lamar’s first project since “DAMN” in 2017 and there are rumors that the new release will be a double album. Lamar directed the new music video alongside Dave Free.
In the video, Lamar is rapping over a burgandy backdrop as his face transforms to OJ Simpson, Bryant, Smith, Jussie Smollett, West and Nipsey Hussle. When his face changes to one of the aforementioned celebrities, Lamar is seemingly rapping from their perspective.
Faces and lyrics in Kendrick Lamar video
OJ Simpson: What a ni–a look like in a bulletproof Rover?
Kanye West: Friends bipolar, always play the offense.
Jussie Smollett: That’s the culture, point the finger, promote ya.
Kobe Bryant: I wanna represent for us, the new revolution was up and moving.
Will Smith: In the land where hurt people hurt people.
Nipsey Hussle – [Verse 3]: I completed my mission, wasnt ready to leave but fulfilled my days. My creator was pleased.